I've been to e-commerce conferences. They're always too generic.

This event has one topic: cross-border and marketplace commerce in Europe. Every session, every speaker, every networking moment is filtered through that lens, with a dedicated focus on the markets where that opportunity is still forming. If that's not your world, we'd tell you not to come.

I don't know if the right people will be there.

Operators from Poland, Romania, Czech Republic, Hungary, Bulgaria, Slovakia and beyond, plus the logistics, tech, and marketplace representatives who serve them. We'll publish the attendee profile breakdown before the event.

What about AI, is this just hype or real sessions?

Real sessions, real operators. We specifically filter for practitioners who are running AI tooling in production on European markets, not vendors selling AI dreams. If it's not working in the real world, it doesn't get a slot.

One logistics partnership that saves you 15% on European fulfillment. One marketplace connection that opens a new country. One co-seller deal. The ticket pays for itself before the second day ends.

9–10 Feb 2027
Budapest
All in English

Bring your biggest e-commerce challenge. Leave with a plan to solve it.

For e-commerce and marketplace teams that already sell online and are stuck on what comes next: a new market, a marketplace, margins, logistics or the team behind it.

Day 1Mastermind: a moderated room of 12–15 sellers works on your biggest expansion and e-commerce challenges. A full-day deep dive.
Day 2Conference: talks, workshops and lots of networking with decision makers, sellers and e-commerce businesses from across the region and Europe.

See tickets & rooms – from €149 →

Super Early Bird · until 31 October · from €149 net

Partners at previous editions

Attendees at a previous Marketplace Summit Budapest — Previous edition · Budapest

25+: countries represented among past attendees
2: sold-out editions so far. This is our biggest event yet.
10: Mastermind rooms, 12–15 seats each
EN: everything runs in English

Programme

One day to decide. One day to learn.

Most events give you talks and a notebook. Day 1 is built around your biggest challenges and questions, and you work on them with people who have solved them before.

Day 1Tue 9 Feb · 09:00–16:30
Mastermind
Pick a topic room; you can switch after lunch. A moderator and 12–15 sellers and e-commerce leads work through the challenges you bring: market, marketplace, margin, logistics, team.
- 10 topic rooms, each filled with sellers facing the same question
- One moderator per room, Chatham House rule
- Everyone leaves with an action plan for their own issue
Venue: CEU Budapest (Central European University), Nádor utca 15, Budapest – downtown
Day 2Wed 10 Feb
Conference
Two stages and three workshop rooms on marketplaces, logistics, localisation and growth. Between sessions: an expo floor with marketplaces, logistics and payment providers, agencies and tech partners, and a full day of networking with sellers, decision makers and service providers from across Europe.
- Country focus: Poland, Hungary, Slovakia, Czechia, Romania, Bulgaria, Croatia, Slovenia
- Hands-on workshops in small rooms
- Networking: coffee breaks, lunch and meetings with marketplace and logistics partners
Venue: HUNGEXPO Congress and Exhibition Center, Albertirsai út 10, Budapest
See the Day 2 agenda →
EveningTue 9 Feb · from 19:00
Meet & Mingle
An evening at OFF Kultur (Berni utca 1), a former textile factory in Budapest. Included in the Combined Pass; can be added to other tickets at checkout. Around 400 sellers, speakers and partners.

Who you’ll meet

Learn from people who've already made the move.

Brand ambassadors from across Europe bring their markets and networks to Budapest.

“The real difficulty often appears only after the order.”

Márk Papp-ZeaS-Sport International · Hungary

“Having a great product is only the beginning.”

Elitsa BoychevaGama Organica · Bulgaria

“Different market means different customers, competitors, expectations.”

Silvi NuñezOptimational · Argentina / Italy

Brand ambassadors of the 2027 edition: e-commerce operators from across Europe, quoted from their video messages.

All brand ambassadors

Day 1 · the ten rooms

Find the room where your biggest challenges get solved, with other e-commerce owners and managers.

Every track runs morning and afternoon. Stay all day, or switch rooms after lunch. Two rooms per person: one in the morning, one after lunch, the same or a different one.

M1
Going South-East: Balkans & SEE
BG, RO, RS, HR, SI, GR, BiH, MK
M2
Choosing and entering your next market: North and West
PL, CZ, SK and DACH, Benelux
M3
Regional marketplaces as a growth channel
Allegro, eMAG, Kaufland, Pepita, Skroutz
M4
Amazon EU from CEE
Pan-EU FBA, listings, PPC, Vendor vs Seller
M5
Logistics & fulfilment across 3+ countries
Stock, lockers, returns, carrier contracts
M6
Run the numbers before you scale: tax, EPR, margins, company & people
VAT/OSS, EPR, margin calculation, company structure, hiring across borders
M7
AI & automation, hands-on
Bring one real workflow to automate
M8
Customer service across borders
Languages, COD calls, marketplace SLAs, agents
M9
B2B cross-border: distributors, wholesale, B2B marketplaces
Partners, terms, credit risk
M10
Founders' room: exit, M&A, organisation and staying sane
Owners only

See the full programme

Times indicative; final schedule confirmed four weeks before the event.

Tickets · Super Early Bird · until 31 October

Three ways in. Prices rise on 1 November.

All prices are net. VAT is added at checkout.

Conference

Lowest price

1 day · Wed 10 Feb (conference day)

€149net + VAT

€189.23 incl. 27% Hungarian VAT

€199 from 1 Nov · €299 from 1 Dec · €50 less than in November

All keynotes, panels and workshops
Expo floor and partner meetings
Coffee breaks and networking lunch

Buy Conference ticket

Combined Pass

Best value

Full experience ticket in the checkout

2 days + evening · Tue 9 & Wed 10 Feb

€299net + VAT

€379.73 incl. 27% Hungarian VAT

€399 from 1 Nov · €599 from 1 Dec · €100 less than in November

Mastermind day and the full conference
Meet & Mingle evening at OFF Kultur
Matchmaking with marketplace and logistics partners

Buy Combined Pass (Full experience ticket)

Listed in the checkout as “Full experience ticket”.

Mastermind

1 day · Tue 9 Feb (Mastermind day)

€199net + VAT

€252.73 incl. 27% Hungarian VAT

€249 from 1 Nov · €399 from 1 Dec · €50 less than in November

Full Mastermind day in a room of 12–15
Seated by market and role
Participant contact list after the event

Buy Mastermind ticket

Double and team packages

Double · 2 people

Combined €549
Conference €249
Mastermind €359

See packages

Team · 5 people

Combined €1,290
Conference €679
Mastermind €799

See packages

Non-refundable, transferable to a colleague until 4 Feb 2027

VIP Experience · €1,490 net

2 days + evening + 8 Feb dinner

Combined Pass, 1:1 mentoring, invite-only dinner on 8 Feb and one hotel night.

Book VIP

Who it is for

Built for teams that are past the basics.

For you if

You already sell online and want to grow beyond your home market.
You sell on Allegro, eMAG, Amazon or Pepita and want more markets.
You run a brand or manufacturer taking products cross-border.
You feel stuck and need someone who has done it already.
You want a full day with 12–15 peers working on your own problem: that's the Mastermind.
You provide logistics, payments or tech to e-commerce sellers.

Not for you if

You are opening your first webshop and want a beginner introduction.
You want two days of being pitched. Service providers have limited seats in each Mastermind room, and a pitch ends their turn.

Partners of previous editions

FAQ

Before you book.

What language is the event in?

Everything is in English: the Mastermind rooms, the stages and the workshops. Simple, practical business English, not an exam. You don't need to speak like a native.

Where is it?

Day 1 (Mastermind): CEU Budapest, Nádor utca 15, downtown.
Evening: OFF Kultur, Berni utca 1.
Day 2 (Conference): HUNGEXPO, Albertirsai út 10 (metro M2 to Örs vezér tere, then bus).
Maps and parking are on Travel & Stay.

Are prices net? How does VAT work?

Prices are net. VAT is added at checkout according to Hungarian and EU rules. Invoices are issued to your company by ECOMMERCE TRADE Kft. (Budapest).

Who will be in the room?

Founders, marketplace sellers, brand owners and e-commerce leads from across Central and Eastern Europe. Service providers take part as paying participants, with limited seats per Mastermind room.

What exactly happens on the Mastermind day?

A full day (9 February) of moderated small-group work. You choose a topic room and sit with 12–15 people who face similar cross-border questions. Everyone leaves with an action plan for their own issue.

Can I get a refund?

No, tickets are non-refundable. But you can send a colleague in your place, free, until 4 February 2027.

When do prices go up?

Super Early Bird ends on 31 October. From 1 November: Conference €199, Mastermind €249, Combined Pass €399. From 1 December: €299, €399 and €599 (all net).

Where should I stay?

Partner hotels and travel tips are on the Travel & Stay page.

How do I reach the organisers?

Email info@crossbordersummit.eu

9–10 February 2027 · Budapest

Super Early Bird ends on 31 October.

From 1 November the same tickets cost €199 (Conference) / €249 (Mastermind) / €399 (Combined) net.

See tickets & prices

Bring your biggest e-commerce challenge. Leave with a plan to solve it.

One day to decide. One day to learn.

Mastermind

Conference

Meet & Mingle

Learn from people who've already made the move.

Find the room where your biggest challenges get solved, with other e-commerce owners and managers.

Three ways in. Prices rise on 1 November.

Conference

Combined Pass

Mastermind

Double and team packages

Double · 2 people

Team · 5 people

Built for teams that are past the basics.

For you if

Not for you if

Before you book.

Super Early Bird ends on 31 October.